Better decisions. Use your own judgement in a world of ready-made answers.

I write for people who want to make better decisions.

Hi, I’m Adam! I have over 20 years’ experience working in the tech industry. I co-founded a company that was listed in the FT1000 as one of Europe’s fastest-growing companies, and I’ve achieved this while living with severe haemophilia. For most of my career, I didn’t talk about it publicly. That was a mistake. The disease is a constant limitation, but it has taught me invaluable lessons that money can’t buy, which I now share with others.

Subscribe to my newsletter andget 3 books as a gift.

As a welcome gift, you’ll receive three of my books as PDFs, about AI in organisations, cybersecurity and testing ideas for products. Over 2,000 people read my work. They include leaders, CEOs and directors, but also lecturers, people from different teams, and even politicians. If you’re interested in what shapes our decisions and how to make better ones, I hope you’ll find something here for you.

Three areas I write about.

I write about decisions and what shapes them. Before we choose what to do, it matters how we think and how much energy we have at that moment. The people around us can help us notice what we’ve missed, and they also live with the consequences of our choices. If this is your first visit, you’ll find a suggested starting point in each area below.

AI-Augmented Organization

Deploy AI that amplifies your team in 30 days, without destroying your company's culture.

74% of companies waste money on failed AI implementations. Most of these problems are caused by bad management, not the technology itself. This book is a 300-page guide to setting up a business. Here you'll find 50 studies, 80 tools and frameworks that help you implement AI without destroying your company culture and get your team to embrace change. You'll gain a serious advantage over those who ignore the human factor.